Cadillac has been a leading luxury auto brand since 1902. With a portfolio comprising four sedans with two V-Series performance variants, the new XT5 midsize luxury crossover, and Escalade full-size luxury SUV, the brand’s vehicles provide a uniquely Cadillac experience.
Cadillac is growing globally, driven by an incredible product offensive that begins in 2018 featuring distinctive design and technology. This will include nine new launches and four new entries, including expansions to the elite high performance V-Series cars. Cadillac established its own new business unit within General Motors in 2015, led by President Johan de Nysschen. The brand expressed its renewed core values in a new ethos, called Dare Greatly, that communicates the brand’s mission to consumers.